Support Message for Fresh Farms and Small Businesses Supplying Large Marts Isolated by Disaster

On the 9th, at the Homeplus headquarters in Deungchon-dong, Gangseo-gu, Seoul, President Im Il-sun is participating in the 'Stay Strong' campaign to support overcoming and early ending of COVID-19.

On the 9th, at the Homeplus headquarters in Deungchon-dong, Gangseo-gu, Seoul, President Im Il-sun is participating in the 'Stay Strong' campaign to support overcoming and early ending of COVID-19.

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[Asia Economy Reporter Lim Hye-seon] Lim Il-soon, CEO of Homeplus, announced on the 9th that he joined the 'Stay Strong' campaign, which supports overcoming and early ending of the novel coronavirus infection (COVID-19).


'Stay Strong' is a global campaign started by the Ministry of Foreign Affairs last March to spread a message of solidarity worldwide for overcoming COVID-19. The logo, showing hands clasped in prayer and washing hands, includes the phrase 'Stay Strong,' symbolizing overcoming COVID-19 through personal hygiene compliance. Participants take photos holding signs with messages supporting COVID-19 recovery, post them on social networking services (SNS), and continue the campaign by nominating three others in a relay format.


CEO Lim added the phrase “Cheer up, Republic of Korea! Overcome COVID-19 with Homeplus!” to the logo, conveying support for the country's fresh farmers and small manufacturers. Recently, farmers supplying large marts and small businesses have been deeply troubled due to the impact of COVID-19 sales caused by the concentration on online shopping and business restrictions, as well as the exclusion of marts from disaster relief fund usage.


CEO Lim participated in the campaign after being nominated by Kim Yeon-hee, BCG Korea's managing partner, and nominated Lim Young-jin, CEO of Shinhan Card; James Choi, Australian Ambassador to Korea; and Song Ki-hong, CEO of IBM Korea, as the next participants.



Lim Il-soon, CEO of Homeplus, said, “In these difficult times, large marts, domestic fresh farmers, and manufacturing partners are joining forces to overcome the crisis,” adding, “We will continue efforts to ensure stable supply of daily necessities to citizens, stabilize grocery prices, and support sales recovery of small partner companies and domestic demand.”


This content was produced with the assistance of AI translation services.

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