From Card Recruitment, Screening, and Issuance Tasks
to Payment Settlement, Auto Finance, and Sales Support: RPA Implementation

Shinhan Card Applies RPA to 100 Tasks in 2 Years... Saves 60,000 Hours Annually View original image

[Asia Economy Reporter Ki Ha-young] Shinhan Card is accelerating the transformation of its work methods and organizational structure into a digital enterprise through Robotic Process Automation (RPA) and the activation of agile teams.


Shinhan Card announced on the 9th that within two years of introducing RPA, it has applied the technology to over 100 business processes ranging from card recruitment, screening, and issuance to payment settlement, auto finance, and sales support, saving approximately 60,000 hours annually.


RPA is a business automation solution where robots perform standardized and repetitive tasks, allowing humans to focus on high value-added and creative work.


Shinhan Card’s RPA is characterized by going beyond robots merely handling simple repetitive tasks; it is developed to maximize work efficiency through collaboration between humans and robots. For example, tasks received during working hours are processed by RPA overnight so that humans can immediately continue with follow-up work during the next day’s business hours.


Especially amid rapidly changing environments such as the spread of COVID-19, the effectiveness of RPA has been maximized. By establishing a remote work system utilizing RPA, Shinhan Card ensures business continuity during emergencies by enabling employees to operate RPA remotely according to crisis response manuals.


Alongside RPA, to cultivate an agile organizational culture and embed digital DNA, Shinhan Card established an agile team within the group responsible for digital business in December 2018. Through cell organizations that can autonomously reorganize according to annual tasks and project teams (squads) of 2-3 members, about 60 projects have been carried out over approximately one and a half years.


Based on this, Shinhan Card launched innovative financial services led by the Financial Services Commission, such as Shinhan’s 'Face Pay,' which enables payment by facial recognition alone, and a 'micro-investment service' that invests spare change from card payments into domestic funds and overseas stocks. Additionally, it introduced 'Touch Payment,' the first in Korea to allow smartphone payments online and offline regardless of device model including Samsung, LG, and iPhone, as well as O2O payment services that enable reservations, orders, and payments via apps without waiting in line at general hospitals or Starbucks.



Yoo Tae-hyun, Head of Shinhan Card’s Digital First Division, said, "Fostering a smart work environment and organizational culture required by the Fourth Industrial Revolution era is a very important management agenda. Shinhan Card will evolve into Korea’s top-level digital company through company-wide innovation based on RPA and agile teams."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing