Hyundai Home Shopping Launches Online-Exclusive Home Care Brand 'Everblue'

Introducing the First 'Multi-Purpose Cleaner' Enhanced with Natural Ingredients
Product Designed for Customers in Their 20s and 30s, Available on Online Mall

[Asia Economy Reporter Cha Min-young] Hyundai Home Shopping has launched an online-exclusive brand to target the millennial generation. The strategy is to develop products reflecting rapidly changing trends and attract the attention of young customers in their 20s and 30s through a dedicated online mall and social networking services (SNS).

Hyundai Home Shopping announced on the 5th that it will launch the online-exclusive home care specialized brand ‘Everblue’ on the 6th. Everblue is a specialized brand that quickly plans and introduces products tailored to the needs of young customers in their 20s and 30s. Unlike existing Hyundai Home Shopping broadcasts or Hyundai H Mall, it is characterized by being available only through a dedicated online mall.

In particular, to target young customers, official SNS channels such as Facebook and Instagram will be created separately, and various video contents related to Everblue products will be produced and presented.

Hyundai Home Shopping set the concept of Everblue as ‘naturalism’ and will release a multipurpose cleaner as the first product. The new product contains natural ingredients such as baking soda and citric acid, which are highly effective in removing stubborn stains, and includes Spanish bergamot natural oil to provide a refreshing cool sensation after use. The product design is also differentiated by selecting white and blue as signature colors and applying a modern and simple design favored by young customers. The selling price is 16,900 won.

Additionally, 92% of the product’s ingredients received a ‘green’ rating, meaning ‘low risk,’ from the U.S. Environmental Working Group (EWG), enhancing its safety. EWG is an organization that rates various chemical ingredients, and many companies in Korea cite EWG ratings when launching products such as cosmetics and household items.

Hyundai Home Shopping plans to sequentially introduce various new Everblue products such as hand wash and toothbrush sterilizers on the dedicated online mall every month, in addition to the multipurpose cleaner.

This content was produced with the assistance of AI translation services.