Experience Indirectly and 'Jilleo'... Both Experience and Consumption Go 'Untact'

[Photo by Oneul-ui Jip, 'Oh! Review' homepage screen capture]

[Asia Economy Reporter Kim Jonghwa] It is an era where not only consumption but also experiences are done untact. As daily life changes due to continuous 'staying at home,' the era of virtual travel and virtual consumption, where travel and shopping are done online, has fully begun.

Around this time of year, those who used to prepare for overseas trips now plan vacations at home and enjoy 'virtual travel' by watching videos of countries they want to visit. Through SNS, they upload videos of past overseas trips or create composite images of themselves in desired destinations, turning it into another form of enjoyment.

Consumption trends have long shifted from offline to online. Instead of visiting multiple stores in person, consumers indirectly experience products or services online and then decide on purchases. Indirect experience allows careful comparison of product information and the advantage of not having to make immediate purchase decisions.

To address consumers' questions about product installation information or styling methods that were difficult to check offline, various information is provided. Also, live videos introducing products in real time allow consumers to ask questions and receive answers immediately. Smart consumption with reduced burden has become possible through non-face-to-face information delivery.

◆Zinus collaborates with Today’s House to release vivid 'Oh! Review'

Global furniture brand Zinus, focusing on online channels, has released 'Oh! Review' content written directly by Today’s House official editors through collaboration with Today’s House to provide consumers with more detailed and vivid reviews. Today’s House editors install Zinus products delivered in boxes and share their genuine impressions after actual use.

They also share additional interior styling tips and information that consumers interested in the products may want to know. With a reasonable price, high product quality, and delivery convenience, Zinus currently ranks first in the mattress category on Today’s House and second best overall in all categories. It is recognized by Today’s House users with nearly 8,000 reviews and a high rating of 4.6 stars.

◆SK Magic conducts 'Live Commerce' with popular YouTubers

SK Magic launched the live commerce service 'Magic Live Show' to strengthen communication with consumers online. Magic Live Show is a mobile sales service conducted through the SK Magic Mall mobile app, official Facebook, YouTube channels, and more, allowing real-time interaction with consumers.

In the first broadcast on the 16th, SK Magic introduced the hit product 'Triple Care Dishwasher' together with the popular home appliance YouTuber 'Gajeon Jubu.' On average, 3,500 viewers watched simultaneously during the 60-minute broadcast, with total viewers exceeding 9,200. The program, consisting of real-time Q&A to resolve consumer questions and firsthand product reviews by YouTuber Gajeon Jubu, sold over 300 units and received great responses from consumers.

◆Lady Furniture opens 'Online Showroom' to browse from home

Lady Furniture recently launched the 'Online Showroom' service, allowing customers to tour the Pangyo showroom from home. The online showroom service enables indirect experience of Lady Furniture’s offline showroom located in Pangyo, Gyeonggi Province, through 360-degree VR (virtual reality) on PCs or smartphones.

The offline space is rendered as images, and selecting desired product images on the VR screen links to detailed product pages. Customers can check product information such as color, material, and size, and access video content, actual customer reviews, and interior information.

Customers can view images of spaces where furniture has been arranged and gain interior ideas. Product information and features, as well as frequently asked questions and answers, are also available for review.

This content was produced with the assistance of AI translation services.