Pigeon Launches 'High-Concentration Pigeon Botanic Unscented'

[Asia Economy Reporter Yujin Cho] Pigeon, a comprehensive household goods company (CEO Juyeon Lee), announced on the 3rd that it has launched a new product, the fragrance-free ‘High-Concentration Pigeon Botanic Unscented’.

The newly released product maintains Pigeon's eco-friendly product philosophy while actively reflecting the preferences of consumers who avoid using fabric softeners due to strong fragrances.

By thoroughly excluding ingredients that may cause sensitive reactions depending on the skin, such as fragrance, coloring agents, and thickeners, consumers who could not fully enjoy the fabric softening effect due to fragrance components can now use fabric softeners with confidence.

In particular, it uses plant-derived softening ingredients extracted from palm fruit, which not only decompose easily in nature but have also completed skin irritation tests and received recommendations from the Korea Atopy Association through accredited institutions, allowing for even safer use.

Additionally, just like the ‘High-Concentration Pigeon Botanic’ launched in March, it uses colorless containers and applies eco-friendly packaging by incorporating an ‘eco tear line’ in the shrink design, enabling consumers to easily participate in recycling after use.

This content was produced with the assistance of AI translation services.