Hankook Tire Launches Global Brand 'Laufenn' Truck and Bus Tires in Korea

Global Strategic Brand 'Laufen' Truck and Bus Tires Launched Domestically (Photo by Hankook Tire)

[Asia Economy Reporter Kim Ji-hee] Hankook Tire & Technology announced on the 3rd that it has launched the truck and bus tires of its global strategic brand ‘Laufenn’ in the domestic market.

Laufenn is a global strategic brand that has grown in 80 countries worldwide, including Europe and the United States. The truck and bus tires introduced for the first time in the domestic market combine quality competitiveness and performance with reasonable prices.

Going forward, Hankook Tire will differentiate the operation of its premium brand ‘Hankook’ and the global strategic brand ‘Laufenn’ in the domestic truck and bus tire market. This strategy aims to satisfy the diverse preferences of domestic consumers that were difficult to cover with the ‘Hankook’ brand alone, strengthening strategic brand portfolio management.

The newly launched truck and bus tires will be offered in a total of 9 products and 13 sizes, including tires for large cargo, medium cargo, on/off-road dual use, off-road, and city buses. Developed considering durability, mileage, and fuel efficiency suitable for domestic terrain and requirements, these tires meet Hankook Tire’s global quality standardization policy and possess advanced quality technology.

This content was produced with the assistance of AI translation services.