Socar Surpasses 6 Million Members for the First Time in 9 Years
[Asia Economy Reporter Buaeri] Socar announced on the 2nd that it has surpassed 6 million members nine years after starting its service.
The 6 million members have traveled 1.2 billion km using Socar vehicles. The cumulative driving time of Socar vehicles is 120 million hours.
Socar, which started its first service in 2011 with 100 vehicles in Jeju Island, currently operates about 12,000 vehicles at over 4,000 Socar Zones nationwide.
Last year, Socar led the expansion of car-sharing services by introducing various new services. Following the industry-first vehicle subscription service 'Socar Pass,' it introduced new services such as the corporate-exclusive service 'Socar Business' and the fixed-term rental service 'Socar Plan.' In particular, the subscription service Socar Pass exceeded 190,000 cumulative subscribers within one year of its official launch.
Socar also contributes to solving various social issues. According to a report by the Seoul Institute, one shared vehicle replaces and suppresses ownership of 8.5 passenger cars. The company explained that Socar’s 12,000 vehicles have created an effect equivalent to reducing about 90,000 cars.
To celebrate surpassing 6 million members, the 'Socar Awards' will also be held. Awards will be given in three categories: 'Variety of Vehicle Types' for the most vehicle models used, 'Variety of Socar Zones' for the most Socar Zones used, and 'Long-term Usage' for the longest usage time. In each category, first place (1 person) and second place (2 people) will be selected and awarded. Winners will be announced through the Socar app on the afternoon of the 2nd.
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Jaeuk Park, CEO of Socar, said, "Socar is changing the value of mobility together with 6 million users who chose sharing as an efficient way to use vehicles," and added, "We will grow into a mobility platform that expands various conveniences of daily mobility beyond car-sharing through technology and data."
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