CJ O Shopping, Jaurim and Culture Project... What Does the Rock Band's Grape Flavor Taste Like?

Broadcast of 'Podo wa Eumak Sai' at 1 AM on the 4th

[Asia Economy Reporter Cha Min-young] Jaurim, South Korea's top rock band, will perform on the CJ O Shopping broadcast stage.

CJ ENM O Shopping Division announced on the 2nd that it will air a special home shopping performance broadcast of Jaurim titled "Between Grapes and Music" at 1:10 AM on the 4th. The concept is enjoying a music performance at home on a midsummer night.

CJ O Shopping will showcase Geobong grapes from Gyeongsan, Gyeongbuk, along with the performance. The O Shopping Division planned the broadcast by discovering grape products that match the color of the rock band Jaurim (紫雨林), which means "purple rain forest." This is the first harvest product of the year, featuring large, sweet, and juicy grapes. A 2kg box will be sold for 39,900 KRW. It is also expected to help increase farmers' sales.

The broadcast title, Between Grapes and Music, carries the meaning of enjoying seasonal grapes while listening to Jaurim's music, making summer nights cool and touching. In line with the title, the stage will use many grape-related videos, lighting, and props. On this day, Jaurim will perform their new song "HOLA!" on the CJ O Shopping broadcast. In addition to the new song release, they plan to sing hit songs such as "Hahaha Song," "Hey Hey Hey," and "Twenty-Five Twenty-One."

Active communication with home shopping customers will also take place during the broadcast. Through comments on the CJ Mall related special exhibition and live talk during the broadcast, requests for songs and stories will be accepted, and a short live performance corner will be operated. Among customers who leave stories, 10 will be selected by lottery to receive a Jaurim signed CD.

This special broadcast is part of the culture project that CJ ENM O Shopping Division has been conducting. The O Shopping Division started with singer Lucid Fall's "On a Night When Tangerines Shine" in 2015, followed by Super Junior in 2017 and 2018, and Celeb Five in 2019, presenting new broadcasts featuring performances. Actors have also appeared directly on home shopping broadcasts to showcase parts of musicals such as Empress Myeongseong and Gwanghwamun Sonata during ticket sales broadcasts. Last year, hip-hop group Drunken Tiger, singer 10CM, and So Soobin performed while introducing products.

Jo Il-hyun, Executive Director of Product Marketing at CJ ENM O Shopping Division, said, "Recently, with COVID-19 making outings difficult and farmers facing blocked sales channels, we planned this project with the intention of creating a broadcast that energizes both consumers and farmers." He added, "We will continue to create an environment where customers can enjoy shopping through differentiated cultural content and various combinations of home shopping broadcasts."

This content was produced with the assistance of AI translation services.