Duty-Free Shop Luxury Goods Enter Second Sale... Hotter Than the First Sale

[Asia Economy Reporter Seungjin Lee] Lotte Duty Free has launched the second sale of luxury goods from duty-free inventory. Despite being the second online sale following the first online and offline sales, consumer response was even more enthusiastic.

On the 1st at 10 a.m., Lotte ON opened the second event of the 'Ma-eumbangyeok Luxury Sale,' a luxury goods sale event for Lotte Duty Free's inventory. Consumers showed greater interest due to the increased number of products and deeper discounts compared to the first sale.

According to Lotte ON, as of 3 p.m. that day, sales reached 1.5 times that of the first sale. Nearly half of the prepared stock was sold out within five hours of the sale.

It is evaluated that offering a wide range of products, from high-priced items costing millions of won to mid-priced products in the hundred-thousand-won range, broadened choices and lowered the entry barrier. Unlike previous events that mainly featured women's products, a large number of men's products were also introduced.

A Lotte ON official said, "Since we offered many mid-priced brands, customers seemed to visit the shopping mall and purchase items more comfortably," adding, "The diversification of product categories compared to the first sale was also a factor that led to a positive response."

The products sold in the second event include 28 brands and about 800 items, featuring brands sold in the first event such as Chloe, Balenciaga, Fendi, Givenchy, Tod's, as well as Breitling, Coach, Calvin Klein watches, and Gucci, Dior, Saint Laurent sunglasses.

The second event period is from 10 a.m. on July 1 to July 7. If you make a reservation purchase through Lotte ON, items will be shipped sequentially starting from the 14th. To widen the discount range, benefits such as exchanges, A/S, and guarantee cards are not provided.

Meanwhile, Shilla Duty Free will start its second inventory sale on the 2nd through its own travel product brokerage platform, 'Shilla Trip.' Popular items such as Bali Tanis Slingback, Valentino Rockstud Crossbody Bag, and Balenciaga Classic Silver Mini City Bag will be offered at 30-40% off the regular duty-free prices. Shilla Duty Free has also announced a third sale on the 9th.

In the first sale on the 25th, Shilla Duty Free sold inventory duty-free goods from about 20 brands including Givenchy, Fendi, and Prada, with about 70% sold out so far. On the first day that inventory duty-free goods were released on Shilla Trip, 50% of the first batch sold out within three hours, and the number of simultaneous users once reached 500,000.

This content was produced with the assistance of AI translation services.