Samsung C&T MBio, 1st Anniversary 'Doljabi' Event Launch

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's contemporary casual brand MBIO announced on the 1st that it will hold a 1st anniversary event until the 14th at SSF Shop, the integrated online mall of Samsung C&T Fashion Division.

After accessing SSF Shop, customers can vote for their favorite product among MBIO's 'Best Items' that have been most loved over the past year.

The best items include a wool melton balmacaan coat, minimal setup jacket, round cut T-shirt, open collar pique T-shirt, and Masil pullover semi-over shirt, totaling 9 items.

MBIO will give various prizes to a total of 43 participants through a draw, including 3 Masil pullover semi-over shirts.

Jisungmin, MBIO Group Head, said, “We prepared this event to express our gratitude to customers who have loved MBIO over the past year,” and added, “We will continue to present products that combine simple design, excellent quality, and price competitiveness to become the favorite brand of millennial men.”

A comment event is also being held on the official Instagram account. Customers who leave congratulatory comments on the 1st anniversary post and share it with friends will be entered into a draw to win MBIO logo graphic T-shirts (6 people).

Meanwhile, MBIO was newly launched last year as an online-exclusive brand for millennial men aged 25-35. Under the concept of ‘Simple But Enough,’ it offers products with simple and practical designs, high quality, and cost-effectiveness.

This content was produced with the assistance of AI translation services.