Zinus Mattress Storm... Sweeping the Domestic Market as Well

Zinus, the pioneer of mattress doorstep delivery.
[Photo by Zinus]

Since Entering Amazon in 2009, Dominating the Global Market... Domestic Sales Also Soar

Compressed Packaging Delivery Technology, Safety Verification, and Customer Feedback Are the 'Secrets to Popularity'

[Asia Economy Reporter Kim Jong-hwa] 'An average of about 21,000 mattresses sold daily.'

The mattress craze of 'ZINUS' is fierce. After conquering the global market, it is sweeping the domestic market as well. Zinus, a company specializing in the manufacturing and sales of bed mattresses, entered Amazon in the United States in 2009. After 8 years, in 2017, it achieved sales of 602.7 billion KRW, and in 2018, it placed four products in the 'Top 5' bestsellers in the Amazon mattress category.

Even now, Zinus mattresses rank 2nd and 3rd bestsellers on Amazon, and they are flying off the shelves at offline stores like Walmart.

As of the end of last year, Zinus sold an average of 16,000 units daily across countries where it operates, and based on sales performance in the first half of this year, about 21,000 units are sold daily. Analyzing market size data from the International Sleep Products Association (ISPA) and online market share data, Zinus's current market share is estimated to be around 27-32%.

Zinus Sales Revenue Trend
[Graphic by Dongwon Kang, Asia Economy]

In the global mattress market, Zinus competes with strong U.S. online players such as Casper, Purple, and Tuft & Needle, but Zinus remains the strongest. In the domestic market, it competes with Hanssem, Hyundai Livart, Casamia, and Slow, but when it comes to mattresses alone, Zinus is clearly the leader.

Domestic sales in the first quarter of this year rose by a remarkable 54% compared to the same period last year. Zinus's sales last year were 817.1 billion KRW, a 31% increase from the previous year. This is nearly three times the sales of Ace Bed, the leader in the domestic bed market, which recorded about 280 billion KRW in sales. This achievement was made just one year after re-entering the Korean market in November 2018.

Despite the COVID-19 pandemic this year, first-quarter sales reached 184.3 billion KRW, an 18% increase compared to the same period last year. The pain of delisting in 2003 was erased by re-listing on KOSDAQ last year. The stock price, which was 3,000 KRW before delisting, rose to 80,300 KRW (closing price as of July 1), and the market capitalization exceeded 1 trillion KRW.

Regarding the secret of Zinus's success, an industry insider evaluated it as "three things: mattress compressed packaging delivery technology, reflecting customer feedback, and safety verification."

In 2005, Zinus developed the world's first 'Mattress-in-a-box' method, delivering rolled mattresses to homes, laying the foundation for entering Amazon. Since 2008, it has operated a dedicated review team, analyzing over 660,000 consumer reviews and reflecting them in product production. Additionally, through rigorous verification of chemical substances' impact on human health and the environment, Zinus secured safety by obtaining the 'CertiPUR US®' certification mark from the U.S. Environmental Protection Agency, which is highly trusted worldwide.

A Zinus representative stated, "Following our entry into Australia in 2018, we expanded into Japan, the UK, Spain, Italy, and France last year, and this year we plan to enter Germany, Singapore, and Vietnam."

In the North American market, Zinus develops and sells online-exclusive products that are easy and quick to install, including mattresses, bed frames, tables, desks, sofas, multifunctional frames, and pet products. Domestically, the company plans to gradually expand its product range centered on mattresses and bed frames.

This content was produced with the assistance of AI translation services.