Lotte Hotel Joins 'Good Consumption' to Support Tomato Farms in Gangwon-do

'Stay Healthy' Project Underway
Over 15,000 Units Purchased from Gangwon-do Farms
Packaged in 1kg Portions and Distributed to Employees

[Asia Economy Reporter Minyoung Cha] Lotte Hotel announced on the 30th that it has carried out the 'Stay Healthy' project to support tomato farmers struggling due to the novel coronavirus infection (COVID-19).

This project is also a win-win initiative aimed at overcoming COVID-19 together by consuming healthy tomatoes. Lotte Hotel, sympathizing with Gangwon Provincial Government's recent efforts to promote direct sales events to boost the sales of locally grown crops, is participating in the special tomato sales event in Gangwon-do to help farmers secure income as part of ethical consumption.

Lotte Hotel purchased a total of about 15,000 tomatoes from farms in Chuncheon, Gangwon-do, known as a representative tomato-producing region in Korea. The purpose is to support Gangwon-do tomato farmers who are unable to receive fair prices due to the domestic consumption slump caused by COVID-19 and to invigorate employees exhausted by the pandemic.

The purchased tomatoes were packaged in 1kg units and distributed to employees visiting the staff cafeterias of nine hotels operated by Lotte Hotel in Seoul, including Lotte Hotel Seoul and Lotte Hotel World.

Kim Hyun-sik, CEO of Lotte Hotel, said, “We hope this event will help alleviate the difficulties faced by tomato producers even a little,” and added, “Lotte Hotel will continue various win-win cooperation activities to overcome the unexpected crisis caused by COVID-19 together.”

This content was produced with the assistance of AI translation services.