Lotte Strives to Secure IT Talent to Lead Digital Transformation

[Asia Economy Reporter Seungjin Lee] Lotte is accelerating the group's digital transformation (DT) while focusing on promoting the recruitment of outstanding external DT and IT talent.

On the 30th, Lotte announced that it will release a promotional video titled "Living in Lotte Valley" targeting new and experienced job seekers in the DT and IT fields through its official recruitment YouTube channel, 'L-RecruiTV.'

The video features employees in Lotte's DT and IT roles appearing in person, filming vlogs of their daily work routines, and sharing their stories while watching the footage together with employees from other affiliates. Through this format, it vividly delivers information that job seekers are curious about, such as job details, employment preparation tips, corporate culture, and welfare systems.

Currently, three videos covering programming, big data, and UX/UI design have been released, and additional videos on other roles such as security and DT strategy will be produced sequentially. The videos will be distributed through various online channels, including Lotte's recruitment YouTube channel 'L-RecruiTV,' various recruitment portals, job-related communities, and university career centers.

Along with the YouTube video release, a survey event will be held for two weeks until July 13. Among those who participate in the survey on the event page linked to the video, prizes such as an iPad Pro, AirPods, and Nintendo Switch will be awarded by lottery. Additionally, a 'Recruitment Information Push Notification Service' will be provided, which automatically shares schedules when recruitment for the desired company or position begins.

To secure DT and IT talent in a timely manner, Lotte began rolling recruitment with an open recruitment for the duty of big data at duty-free shops in May and has been conducting ongoing recruitment. It plans to provide recruitment information through various channels and discover outstanding talent by holding various competitions.

In the second half of the year, an 'Idea Hackathon' linked with 'Like a Cool Lion,' a leading domestic online and offline programming education institution, and a group-wide 'DT Contest' are scheduled. Winners of these competitions will receive special recruitment benefits.

Jeong Ok Jeong, Head of HR Innovation at Lotte Holdings, stated, "As we accelerate digital transformation across the business, proactive talent acquisition and systematic development in related roles have emerged as important issues. We plan to actively introduce the vision of Lotte's digital business and provide information on related roles, growth potential, and corporate culture through various channels so that outstanding talent can take an interest and apply."

This content was produced with the assistance of AI translation services.