"Wearing Kkotgerang"... Binggrae Launches Fashion Items Using Kkotgerang Brand
[Asia Economy Reporter Choi Saeng-hye] Binggrae announced on the 30th that it will launch an interesting campaign that reinterprets the Kkotgerang brand into clothing and fashion items.
This campaign is based on the concept of launching a fashion brand called ‘C?tes Guerang (Kkotteu-Gerang)’ by turning the shape of the Kkotgerang snack into a logo. Binggrae has appointed fashion icon Zico as the model and will release limited edition items including two types of T-shirts, short-sleeve shirts, sunglasses, two types of mini bags, robes, and masks featuring the Kkotgerang logo.
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The clothing and fashion items will be exclusively released for one week starting from the 7th of next month during Gmarket’s ‘Super Brand Week’ and will be sold together with other Binggrae snack products including Kkotgerang.
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