Changwon City Wins Excellence Award at 'Gyeongnam Tourism Product Development Awards'

Changwon City, Gyeongnam, participated in the '2020 Gyeongnam Tourism Expo Gyeongnam Tourism Product Development Awards' held at the Changwon Convention Center on the 29th and won the Excellence Award. (Photo by Changwon City)

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] Changwon City in Gyeongnam announced on the 29th that it participated in the ‘2020 Gyeongnam Tourism Expo Gyeongnam Tourism Product Development Awards’ held at the Changwon Convention Center and received the Excellence Award.

The Gyeongnam Tourism Product Development Awards is a ceremony planned to enhance the competitiveness of local tourism programs.

It is selected based on presentations and Q&A results in five areas including activities, achievements, and ideas for revitalizing local government tourism by public officials in charge of 18 cities and counties in Gyeongnam.

Due to the continuous spread of the novel coronavirus infection (COVID-19), travel trends have shifted to solo or family small group trips, healing trips in nature, and stay-type trips within the region. In response, the city focused on introducing non-face-to-face tourist spots such as ‘Changwon’s Dullegil (trail)’, summer tourist destinations offering active experiences like ‘Changwon Zip Track & Edge Walk’, and ‘Masan Robot Land’, receiving high evaluations.

In particular, the promotion of information on Changwon’s Dullegil, which has recently seen increased demand, along with linked Changwon ecotourism programs such as the ‘Hinoki Forest Bathing Trip’ and the ‘Changwon Hinoki Healing Center Healing Program’ proved effective.

Jung Soon-woo, head of Changwon City Tourism Division, said, “Unlike other industries, tourism trends change rapidly, so providing tourism information that consumers want in a timely manner is the key to marketing success,” adding, “We will respond more actively to changes in tourism trends and enhance the results of Changwon tourism marketing.”

This content was produced with the assistance of AI translation services.