Mercedes-Benz Expands Eco-Friendly Vehicle Market with E-Class EQ Model

[Asia Economy Reporter Kiho Sung] Mercedes-Benz is accelerating the expansion of the eco-friendly vehicle market through the E-Class EQ model.

According to Mercedes-Benz on the 29th, the E350 4MATIC (photo), launched in August last year, has sold more than 1,400 units as of May this year.

EQ is Mercedes-Benz's electric vehicle and related technology brand, featuring the 48V electrification system called 'EQ Boost' and plug-in hybrid technology called 'EQ Power' in pure electric vehicles. In particular, the E350 4MATIC model is the first in the E-Class lineup to introduce EQ Boost technology. Devices such as the coolant pump and air conditioning compressor, which previously operated using engine power, now operate with the power of an electric motor. In other words, the engine power that was lost to operate peripheral devices is fully utilized for driving, improving engine efficiency and performance while reducing fuel consumption and exhaust emissions.

Additionally, the E300 e, the first plug-in hybrid (PHEV) model in the E-Class family launched in November last year, attracted attention by selling 636 units in its launch month and immediately becoming the best-selling imported PHEV. It features Mercedes-Benz's third-generation plug-in hybrid technology, which increases the driving range to 30 km on a single charge.

Moreover, the E-Class sedan plug-in hybrid models have sold 1,955 units from November last year to May this year.

Mercedes-Benz plans to continue leading the eco-friendly mobility market by launching EQ Boost and EQ Power models in major segments including the E-Class, C-Class, S-Class, and sport utility vehicles (SUVs).

This content was produced with the assistance of AI translation services.