KleanNara, Official Brand Instagram Operation
[Asia Economy Reporter Moon Hyewon] KleanNara announced on the 29th that it will operate the official KleanNara brand Instagram as a social network channel.
The purpose is to promote the brand philosophy and products and to effectively spread social contribution campaigns. Previously, individual Instagram accounts were operated for its representative brands, Sunsuhanmyeon, Bosomi, and Biyabiya.
The official Instagram channel is organized under the concept of "Touching the purity of nature, touching the sincere cleanliness." It embodies KleanNara's brand philosophy of creating safe products with consumers in mind and continuously communicating with consumers.
KleanNara plans to present differentiated content to provide a positive brand experience. It consists of fun and practical content such as brand stories and news conveying the brand's value, consumer participation events, and "Kkaejijungji," which shares various information and know-how in daily life.
They will also conduct campaigns that share and support dreams. The "Dream Tree Dream Sapling Support Campaign" is a campaign where people with dreams share their stories and support each other through comments or content. It was planned to create a warm culture of sharing and support together with consumers.
Until the 2nd of next month, the "KleanNara Official Instagram Open Event" will be held to celebrate the channel opening. By following the official KleanNara account and leaving a congratulatory message and participation comment on the event post, participants can enter a draw to win KleanNara products and Starbucks Americano vouchers as gifts.
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A KleanNara official stated, "We opened an integrated Instagram channel to quickly deliver brand news to consumers and listen closely to consumer opinions. We will continue to communicate with consumers and strive to create a better living environment."
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