Lotte Mart's 'Super Fresh Strategy'... Introducing 'Same-Day Eggs' and 'Instantly Milled Rice'

[Asia Economy Reporter Seungjin Lee] Lotte Mart is focusing on its ultra-fresh strategy.

On the 29th, Lotte Mart announced that starting July 1, it will introduce "ultra-fresh eggs" at 20 stores in the Seoul metropolitan area, including Jamsil and Seoul Station branches. "Ultra-fresh eggs" are eggs collected from designated farms on the same morning, selected, washed, and packaged on the same day, and sold directly in stores that afternoon. Any unsold products are discarded.

Typically, the shelf life of eggs is 45 days from the laying date, so eggs are generally commercialized 5 to 10 days after being laid. However, Lotte Mart has drastically shortened the distribution time by offering "ultra-fresh eggs," which are laid and delivered on the same day, making them only one day old.

The "ultra-fresh eggs" will be available in limited quantities of about 200 packs at 20 stores in the metropolitan area, with plans to continuously increase supply according to customer demand. The price is 2,980 KRW for a pack of 10 large eggs.

Additionally, starting July 1, Lotte Mart plans to expand nationwide delivery through Lotte ON based on the Jamsil and Guri stores for products currently sold in offline stores (33 stores selling freshly milled rice and 12 stores selling freshly roasted seaweed).

Freshly milled rice is ground immediately upon customer order, ensuring greater freshness. Similarly, freshly roasted seaweed is hand-roasted on maekbanseok (lava stone) rather than mass-produced in factories, providing a unique smoky flavor. It is offered in various flavors (original, spicy, soy sauce) and price ranges (from under 10,000 KRW to around 30,000 KRW), allowing customers to purchase according to their preferences. Orders placed by 3 PM on the same day will be shipped the same day and received within 1 to 2 days.

Meanwhile, as part of strengthening fresh food competitiveness, Lotte Mart launched "3-day pork" last May. Unlike typical pork, which takes about 7 days from slaughter to display in stores, "3-day pork" is pork displayed in stores within 3 days after slaughter through direct transactions. "3-day pork" initially started sales at 7 stores but has expanded to 23 stores due to high customer demand, with plans to gradually increase the number of stores.

Moon Young-pyo, CEO of Lotte Mart, said, "Shortening the distribution time after production is very important to strengthen the competitiveness of large supermarkets," adding, "Following the 3-day pork, we have introduced same-day eggs and plan to continuously launch ultra-fresh products in the future."

This content was produced with the assistance of AI translation services.