KT and Lotte Rental Launch Super VR Long-Term Rental Starting at 20,000 KRW per Month

[Asia Economy Reporter Koo Chae-eun] KT announced on the 29th that it will launch a new long-term rental purchase-type product for the personal immersive media service ‘Super Virtual Reality (VR)’ in collaboration with Lotte Rental.

The newly introduced ‘Super VR Purchase-type Long-term Rental’ product by the two companies allows customers to freely enjoy immersive content with a 4K ultra-high-definition VR device at a monthly rental fee in the 20,000 KRW range through Lotte Rental’s lifestyle rental platform ‘MYOMEE’. After the 24-month contract period ends, ownership of the VR device is transferred to the customer. The package includes an all-in-one 4K VR device and a subscription to the VR-exclusive content service SuperVR Pass for 21,200 KRW per month (based on a 24-month contract). This price is 20% cheaper than before, enabling anyone to easily enjoy VR services without an initial cost burden.

This product was launched for customers who want to own VR devices through long-term rental rather than short-term rental, following steady positive responses to the ‘SuperVR 2-week Trial’ product that KT and Lotte Rental introduced together in November last year. In particular, the spread of COVID-19 has increased the time spent at home and the demand for indoor entertainment, which was a decisive factor in launching this product as VR services began to receive serious attention.

KT’s SuperVR, aligned with the contactless trend, offers not only entertainment content such as 360-degree VR games, VR fan meetings, and multi-sports broadcasting, but also strengthens various lifestyle services including language education, sports lessons like golf and yoga, virtual travel, real estate, and virtual interview simulations. The aim is to provide practical and popular VR services that can be used by the whole family, beyond just gamers and IT enthusiasts. Park Jung-ho, Executive Director of KT’s IM Business Division, said, “As social distancing continues, VR is establishing itself as the next-generation non-face-to-face immersive media service that adds practicality to entertainment. KT will continue to strive for the popularization of VR services by offering lifestyle-oriented content and a diverse product lineup through Super VR.”

This content was produced with the assistance of AI translation services.