From Appliances to Furniture... One-Stop Interior Solutions

[Asia Economy Reporter Park So-yeon] LG Hausys is expanding its B2C distribution channels by opening interior stores in major large home appliance marts, allowing customers to purchase interior products and home appliances in a one-stop manner.

LG Hausys recently began opening LG Z:IN interior stores in large home appliance specialty marts introduced by retailers such as Emart-Electromart and Lotte Hi-Mart Megastore.

Electromart is an experiential mega home appliance store launched by Emart in 2015, with over 40 locations nationwide. The Electromart Jukjeon branch, where LG Z:IN interior was first introduced, has established itself as a representative home appliance store in the Yongin area since its opening in 2016.

Lotte Hi-Mart Megastore is a lifestyle integrated store launched by Lotte Hi-Mart this year, selling home appliances, interior products, and daily necessities together. LG Z:IN interior has opened its second store at the Suwon branch, following the Jamsil branch.

LG Hausys has been receiving positive responses by opening shop-in-shop stores at LG Electronics Best Shops to actively target customers who purchase interior products and home appliances simultaneously during home remodeling. This time, they are expanding interior store openings to major large home appliance marts.

In particular, since Electromart Jukjeon and Lotte Hi-Mart Megastore Suwon branches are located in key regional commercial areas, they were first introduced in these stores as part of the strategy to target the southern Gyeonggi region, including Bundang, Suwon, and Yongin.

These stores are designed like actual living spaces such as living rooms, bathrooms, and kitchens, where LG Hausys’ high-insulation windows, eco-friendly flooring and wall materials, artificial marble, premium kitchen and bathroom products, and LG Electronics’ home appliances such as TVs, refrigerators, washing machines, dishwashers, and cooktops are applied together so customers can preview the harmony with home appliances.

LG Hausys explained that since these stores are located inside large marts, the number of visitors and consultations is higher than typical street stores, and customers can select their desired interior style and matching home appliances in one space, resulting in high purchase satisfaction from the initial consultation to the actual purchase.

Choi Young-il, General Manager (Executive Director) of LG Hausys Interior Business Division, said, "We plan to expand LG Z:IN interior store openings to major large home appliance marts nationwide to increase one-stop purchase distribution channels for interior products and home appliances to over 80 locations by the end of this year. We will continue to innovate distribution channels to increase customer touchpoints both online and offline, making it easier and more convenient for customers to purchase interior products."

This content was produced with the assistance of AI translation services.