Soft Opening of 'Silla Monogram 1st Branch' with Lights On... Targeting Vietnamese Customers

Operation Begins for Vietnamese Locals on 26th
Means Pre-Stage of 'Grand Open'
Services and Facilities to Be Supplemented

'Shilla Monogram Danang' Exterior View

[Asia Economy Reporter Cha Min-young] The first Shilla Monogram brand store, Shilla Monogram Da Nang in Vietnam, has been forced to proceed with a soft opening due to the closure of air routes.

Shilla Hotel announced on the same day that Shilla Monogram Da Nang postponed its grand opening and began operations for local customers from 10 a.m. on the 26th (Vietnam time). This soft opening is a preliminary stage before the grand opening, intended to identify and improve facilities, operations, and services.

Shilla Monogram Da Nang is the first store of the upper upscale brand Shilla Monogram. When classifying hotel grades based on the average room rate outside the typical 5-star system, the categories are ▲Luxury ▲Upper Upscale ▲Upscale ▲Upper Midscale ▲Midscale ▲Economy in order. It is also Hotel Shilla’s second overseas hotel and the 17th hotel combined domestically and internationally.

Located in the world-renowned resort destination Da Nang, Vietnam, Shilla Monogram Da Nang is about a 20-minute taxi ride (17 km) from Da Nang International Airport. It is also approximately 20 minutes away from the Hoi An Historic District, a UNESCO World Heritage site. Adjacent to Non Nuoc Beach and within walking distance to a golf course, guests can enjoy leisure, cultural heritage exploration, and golf rounds.

Shilla Monogram Da Nang pursues the values of "simple elegance" and "cozy luxury" that Shilla Hotel aims for, harmoniously blending with the local sensibility. At the same time, it utilizes the natural scenery as part of its landscape. The hotel has a total of 309 rooms, with five types ranging from 36㎡ (about 11 pyeong) Superior rooms to 72㎡ (about 22 pyeong) Monogram Suites. Almost all rooms offer ocean views.

Additionally, it incorporates the strengths of Shilla Hotels in Seoul and Jeju. Unlike other hotels that close their outdoor pools at 6 p.m. during winter, Shilla Monogram Da Nang plans to offer a "Moonlight Swimming" service, allowing guests to enjoy warm outdoor swimming late into the night. The four outdoor pools are operated as ▲Infant Pool ▲Kids Pool ▲Family Pool ▲Adult Pool.

The leisure expert service "G.A.O. (Guest Activity Organizer)" from Jeju Shilla Hotel is also available at Shilla Monogram Da Nang. Leveraging 15 years of experience operating leisure programs at Jeju Shilla Hotel, Shilla Hotel plans to offer activities unique to Da Nang, Vietnam. Four dining outlets, including buffet and Vietnamese cuisine, will also be operated.

Meanwhile, considering the ongoing restrictions on overseas travel due to COVID-19, reservations for Shilla Monogram are currently being made primarily through the official Shilla Monogram website targeting local customers.

This content was produced with the assistance of AI translation services.