Volkswagen Korea Successfully Concludes Drive-In Cinema Event
[Asia Economy Reporter Suyeon Woo] Volkswagen Korea announced on the 26th that it successfully concluded the movie viewing event "Volkswagen Drive-In Cinema," held on the 25th at Jamsil Auto Theater for about 100 Volkswagen owner teams.
To prevent the spread of COVID-19, the event was conducted entirely in a "drive-thru" format, allowing customers to participate while remaining in their cars. Not only Volkswagen customers who applied through Volkswagen Korea's official vehicle management and service application "My Volkswagen," but also general customers who applied via Lonely Planet Korea's official SNS channels, which co-hosted the event, participated together.
The auto theater was filled with participants arriving in a variety of Volkswagen vehicles, from bestsellers representing Volkswagen such as Tiguan, Golf, and Passat, to unique models like Beetle, Scirocco, the recently released Tiguan Allspace, and the new Touareg, creating a spectacular scene.
Stefan Kram, Head of Volkswagen Division at Audi Volkswagen Korea, said in a welcome video, "During these tiring times due to COVID-19, we hope this time allows our customers to relieve everyday fatigue and momentarily overcome the COVID blues with their families, lovers, and friends."
Participants watched the movie "Hector and the Search for Happiness," which depicts a journey to find true happiness, while enjoying a food catering kit personally prepared by gourmet influencer Tad Sample, providing a moment to quench their thirst for travel.
Volkswagen Korea stated that starting with this event held in Seoul, it plans to prepare various events nationwide to bring joy to Volkswagen owners across the country.
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