SME Home Shopping Also Joins 'Korea Together Sale'

[Asia Economy Reporter Kim Cheol-hyun] Home shopping channels, which mainly handle products from small and medium-sized enterprises (SMEs), are actively participating in the 'Korea Together Sale,' an event led by the Ministry of SMEs and Startups (MSS) to overcome the COVID-19 pandemic and stimulate consumption.

According to the related industry on the 27th, Home&Shopping (CEO Kim Ok-chan) will participate in the Korea Together Sale and hold a 'Summer Together' discount event. During this 14-day event starting at 10 a.m. on the 29th, approximately 160,000 Together Coupons worth about 300 million KRW in total will be distributed to help activate consumption.

During the event period, Home&Shopping will distribute coupons to 10,000 people on a first-come, first-served basis every morning from 10 a.m. via its mobile app, offering a 1,000 KRW discount on purchases over 30,000 KRW. On weekends, coupons offering a 3,000 KRW discount on purchases over 50,000 KRW will be given to 15,000 people. These coupons can only be used on the day of issue through the Home&Shopping mobile app.

The Home&Shopping's signature promotion '10&10,' which combines a 10% discount and 10% points accumulation, can also be applied in conjunction with these coupons. Detailed information is available on the Home&Shopping mobile app event page. A Home&Shopping official said, "We joined the Korea Together Sale to support customers' rational shopping, revitalize the domestic economy, and overcome consumption stagnation," adding, "We will continue to prepare various promotions to boost consumer sentiment."

Public Home Shopping is also participating in the Korea Together Sale and is selling KF80 summer masks at a special price. The KF80 summer masks sold by Public Home Shopping are products specially developed for summer by 'C&2 Seongjin,' selected as an excellent SME product under the joint brand 'Brand K.' While maintaining KF80 performance, the masks are made thinner for cooler wear during summer.

A set of 20 masks is priced at 15,000 KRW, which is half the price of public masks priced at 1,500 KRW each, making it 750 KRW per mask. The broadcast is in the form of a 'surprise chance' without prior notice of the airing time, and to allow as many customers as possible to purchase, only one set per person is allowed. The KF80 summer masks introduced by Public Home Shopping sold 60,000 units within 5 minutes on the first day of the Korea Together Sale, the 26th.

During the Korea Together Sale period, Public Home Shopping airs special programs around 12:40 p.m. daily, selling our SMEs' and agricultural, livestock, and fishery products at special prices. On the 26th, 'Fresh Flounder' exceeded 320 million KRW in orders. Thirty-six cleaned flounders were sold at 27,900 KRW, a 31% discount or 13,000 KRW off the original price. As a result, 455% of the target was achieved, with 12,000 sets sold?more than four times the prepared quantity?selling out more than 10 minutes before the broadcast ended. Upcoming sales include ▲Go-i Workshop Dinner Set on the 27th ▲Christina&Co One-piece Ensemble on the 28th ▲IntoMedi Sun Stick on the 29th ▲Estrin Blouse Set on the 30th.

A Public Home Shopping official said, "Through the 'Korea Together Sale,' planned to support SMEs and small business owners struggling due to COVID-19, we will continue to offer our SMEs' and agricultural, livestock, and fishery products under favorable conditions."

This content was produced with the assistance of AI translation services.