Window Air Conditioner Sales Up 220%... Lotte Home Shopping Expands Small Seasonal Appliances Lineup

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 26th that it will expand sales of related products as demand for small seasonal home appliances has surged due to early heatwaves and changes in housing trends such as the increase in single-person households.

From January 1 to June 21 this year, the number of orders for small seasonal home appliances at Lotte Homeshopping doubled compared to the same period last year. Air circulators grew by 70%, and window air conditioners by 220%, becoming essential summer appliances due to their easy installation and use. With record-breaking heatwaves forecasted for July and August and the trend of increasing single-person households, the popularity of related products is expected to continue.

Accordingly, Lotte Homeshopping will exclusively launch the ‘Queenmade Fan Circulator’ at 3 PM on the 26th. It uses a high-performance motor with low noise and enhanced durability, and offers 24 levels of wind speed control.

At 1:55 PM on the 27th, the ‘Shinil Electronics Air Circulator’ will be introduced. Since its launch in May, it has received great response, surpassing a cumulative order amount of 5 billion KRW within a month. It circulates air throughout the room with up, down, left, and right rotation, and features an ‘Auto Mode’ that adjusts wind speed according to the surrounding temperature.

At 1:45 PM on the 28th, the home appliance brand ‘Carrier’ will sell window air conditioners. It is an inverter-type product that automatically adjusts cooling strength by sensing indoor temperature and is a top-tier energy efficiency grade 1 product. In the future, Lotte Homeshopping plans to continuously introduce small seasonal home appliances that reduce installation burden and increase space utilization, such as the ‘Bokuk Electronics Portable Air Conditioner.’

Park Hyung-gyu, head of the Living Division at Lotte Homeshopping, said, “With earlier-than-usual heatwaves continuing, small seasonal home appliances have become a necessity rather than a choice this year,” adding, “We plan to expand sales of products that reflect home appliance consumption trends and customer needs, offering convenience, space efficiency, and reasonable prices.”

This content was produced with the assistance of AI translation services.