Opening of 'IQOS Store Daejeon' at Hyundai Premium Outlet

[Asia Economy Reporter Choi Saeng-hye] Philip Morris Korea announced on the 26th that it will begin operations of the 'IQOS Store Daejeon' at Daejeon Hyundai Premium Outlet.

At IQOS Store Daejeon, customers can purchase a variety of devices and accessories at affordable prices, including the 'IQOS 3 DUO,' which can be used twice consecutively without recharging the holder. Customers purchasing IQOS for the first time or upgrading to the latest model can receive an additional discount and acquire the IQOS 3 DUO for 79,000 KRW. Trade-in customers who return their existing devices can purchase the IQOS 3 DUO for 69,000 KRW. Additionally, customers who visit IQOS Store Daejeon to purchase devices can buy accessories at up to 30% off and will also receive one box of cleaning sticks.

The IQOS Store is a dedicated space by Philip Morris Korea that offers customers the latest products along with differentiated one-on-one customer service. Customers receive detailed guidance on the correct usage, precautions, cleaning, and maintenance of the devices, and can customize the covers of their purchased devices with over 570 color options. Visitors to the IQOS Store can also be the first to access limited edition devices and accessories.

The newly opened IQOS Store Daejeon is located in a transportation hub accessible within 10 minutes by car from Bukdaejeon IC, Sintanjin IC, and Hoedeok JC, making it convenient not only for customers in the Chungcheong region but also those from Jeonbuk and Gyeongbuk. Currently, nationwide IQOS Stores operate in four locations: IQOS Store Gwanghwamun in northern Seoul, IQOS Store Garosugil in Gangnam, IQOS Store Goyang Starfield in Gyeonggi Province, and IQOS Store Busan Centum in the southeastern region.

The Daejeon Hyundai Premium Outlet, where the IQOS Store is located, is the first premium outlet in the central region covering Chungcheong, Jeonbuk, and Gyeongbuk. It is set to become a regional landmark with a site area equivalent to 14 soccer fields, featuring a large-scale complex cultural and shopping space, hotel, and cinema.

CEO Baek Young-jae stated, “IQOS Store Daejeon is advantageously located in a transportation hub, making it easy for approximately 5 million consumers from Chungcheong, Jeonbuk, and Gyeongbuk to access.” He added, “With a space prepared to offer differentiated services and products to customers in the central region, we will strive even harder to realize the vision of a ‘smoke-free future.’”

This content was produced with the assistance of AI translation services.