Hideout Unveils 'Uri Banpal' Short Sleeve Shirt Featuring In-House Developed Fabric

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) is launching the lifestyle brand Hideout's "Uri Banpal (US TEE)" T-shirts for the summer season.

Uri Banpal is made from a cotton material developed directly by Hideout. USA cotton and Supima cotton are woven on the outer and inner surfaces respectively, combining the advantages of both. Supima cotton is considered the cashmere of cotton materials, being a premium fabric with long cotton fibers that offer excellent moisture absorption and a soft texture, providing superior comfort.

The thin and sheer nature that reveals the body's silhouette was overcome by adding sturdy USA cotton on the outer surface. The colors are released in seven options: basic white, black, and charcoal, plus light blue, mustard, khaki, and brown. The accent colors have lowered saturation to match well with any bottoms. The price is 33,000 KRW.

Hideout's Deputy General Manager Hyunchan Lee said, "Even for a simple T-shirt, we planned Uri Banpal by combining only the advantages of USA cotton and Supima cotton to create a T-shirt that maintains its fit without collapsing and feels good against the skin." He added, "Because we focused all our efforts on the material, although the design is basic, it was designed to feel more luxurious."

Meanwhile, to celebrate the launch of Uri Banpal, Hideout is offering a 12% discount coupon on Kolon Mall and the Hideout website until the 30th.

This content was produced with the assistance of AI translation services.