LG Hausys Targets Interior Demand in Large Home Appliance Marts!

[Asia Economy Reporter Hwang Yoon-joo] LG Hausys is expanding its B2C distribution channels by opening interior stores in major large home appliance marts, enabling customers to purchase interior products and home appliances in a one-stop manner.

LG Hausys announced on the 25th that it has recently started opening LG Z:IN interior stores in large home appliance specialty marts introduced by retailers such as E-Mart Electro Mart and Lotte Hi-Mart Megastore.

Electro Mart is an experiential mega home appliance store launched by E-Mart in 2015, with over 40 locations nationwide. The Electro Mart Jukjeon branch, where LG Z:IN interior has entered for the first time, has established itself as a representative home appliance store in the Yongin area since its opening in 2016.

Lotte Hi-Mart Megastore is a lifestyle integrated store launched by Lotte Hi-Mart this year that sells home appliances, interior products, and household goods together. LG Z:IN interior has opened its store at the Suwon branch, the second store following the Jamsil branch.

LG Hausys has been receiving positive responses by entering LG Electronics Best Shops in a shop-in-shop format to actively target customers who purchase interior products and home appliances simultaneously during home remodeling projects. This time, they are expanding interior store openings to major large home appliance marts.

In particular, since Electro Mart Jukjeon and Lotte Hi-Mart Megastore Suwon branches are located in key regional commercial areas, they were introduced first in these stores as part of the strategy to target the southern Gyeonggi region, including Bundang, Suwon, and Yongin.

These stores are designed like actual living spaces such as living rooms, bathrooms, and kitchens, where customers can preview the harmony with home appliances. They feature LG Hausys’s high-insulation windows, eco-friendly flooring and wall materials, artificial marble, premium kitchen and bathroom products, along with LG Electronics’ TVs, refrigerators, washing machines, dishwashers, cooktops, and other home appliances.

LG Hausys explained that because these stores are located inside large marts, the number of visitors and consultations is higher than typical street stores. Customers can select their desired interior style and matching home appliances in one space, resulting in high purchase satisfaction from the initial consultation through to the actual purchase.

This content was produced with the assistance of AI translation services.