KOTRA Holds Video Consultations to Attract Investment for K-Life Startups

15 Domestic Startups Participating in the Lifestyle Sector

KOTRA will hold online consultations for one month starting from the 26th to attract investments for K-Life startup companies. Startups participating in the consultation are promoting their companies through videos. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA announced on the 25th that it will conduct video consultations for a month starting from the 26th to help K-Life startup companies attract investment. The consultation event will feature 15 domestic startups in the lifestyle sector, including K-beauty products, food, a recycling separation platform, a smart tape measure, a construction site safety management system, and sports data analysis solutions.

KOTRA had planned to hold investment briefings and one-on-one consultations in April in Los Angeles and Silicon Valley, USA, but switched to a non-face-to-face format due to the impact of COVID-19. Videos containing company introductions, product and service explanations, founders' management philosophies, and desired investment amounts are uploaded on YouTube and disseminated to global investors through 36 KOTRA investment attraction base trade offices worldwide.

Investment inquiries are also continuing. Company I, which developed a sports game data and player activity record analysis solution, has attracted interest from a US investment bank and a sports platform company, leading to discussions not only on funding but also on local entry partnerships. Company O, which developed a recycling separation management platform for PET bottles, paper packs, and other recyclables, received proposals from investors in Singapore.

Jang Sang-hyun, CEO of KOTRA Invest Korea, said, "As the global economy contracts due to COVID-19, even competitive startups in Korea may suffer from a lack of funds," adding, "We will innovate investment attraction approaches, such as introducing video IR, to help startups overcome difficulties."

This content was produced with the assistance of AI translation services.