Coca-Cola Reveals Behind-the-Scenes of Park Bo-gum's Refreshing Summer Ad
[Asia Economy Reporter Lee Seon-ae] Coca-Cola model Park Bo-gum was spotted spending summer with his friends. Amid the ongoing heatwave, Park Bo-gum, who desperately craves a thrilling summer vacation, showcased a fresh way to enjoy summer by setting up a tent in his backyard for home camping, having a leisurely picnic, and watching movies, reflecting the current times. The place where Park Bo-gum was seen enjoying a fun summer with his friends as if at a special vacation spot is the filming site of Coca-Cola's 2020 summer campaign advertisement.
On the 25th, in the released behind-the-scenes photos, Park Bo-gum enjoys a relaxing picnic and camping in his front yard with a refreshing Coca-Cola, enhances the atmosphere with delicious barbecue grilled on the grill, and finishes the summer trip filled with thrilling and joyful memories by watching a movie together on a cool summer night in the open yard.
Throughout the shoot amid the heatwave, Park Bo-gum demonstrated professionalism befitting a Coca-Cola model and showed his lively personality, spreading positive energy on set. He spontaneously performed a surprise comic dance and entertained the staff with a famous chef’s signature ‘pretentious salt sprinkling’ performance, greatly boosting the mood, according to reports.
The TV commercial capturing the moments when Park Bo-gum fills his changed summer daily life with thrilling enjoyment is scheduled to be released in early July.
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A Coca-Cola company official said, “We prepared this summer campaign so that people can enjoy the thrilling happiness unique to summer with their loved ones even in the new summer that meets the new normal different from before,” and added, “We plan to carry out various marketing activities suitable for the new normal and new summer, including a TV commercial with Park Bo-gum, so that consumers can escape their repetitive daily lives and feel special enjoyment.”
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