"Direct Grilled Dishes Sales Soar 2250%: Beer Snacks Fly Off Shelves Amid Early Heat"

Market Kurly's Beer-Related Product Sales Increase 121% Year-on-Year
Direct Fire Grilled Side Dishes Sales Up 2250%
Gmarket Nogari, Peanuts, and Other Beer Snacks Grow Over 2x

Directly Grilled Snack Items Sold on Market Kurly

[Asia Economy Reporter Choi Saeng-hye] As this summer’s unprecedented heatwave is forecasted, competition in the beer market is expected to be fiercer than ever, and purchases of snacks that go well with beer are also rapidly increasing.

According to related industries on the 26th, the sales volume of beer-related products sold on Market Kurly from the 23rd of last month to the 22nd of this month increased by 121% compared to the same period last year. In particular, sales of direct-fire grilled snacks (makchang, pork skin, boneless chicken feet, etc.) surged by 2250%. Nuts, which are fun to pick and eat one by one, increased by 272%, and crispy Gamchajip snacks rose by 228%. Fried foods, sausages, and skewers also recorded sales growth rates exceeding 150%. Non-alcoholic beers, which allow people sensitive to alcohol to enjoy the feeling of drinking beer, also sold more than 205% compared to last year.

Products featured in Market Kurly’s home bar promotion, introducing about 70 types of non-alcoholic beers and beer snacks from the 12th to the 19th, sold 480% more compared to the average of the previous two weeks.

Nogari Products Popularly Sold on Gmarket

On Gmarket, from the 22nd of last month to the 21st of this month, crispy and salty nogari and meoktae that go well with beer increased by more than double (169%) compared to the same period last year, while dried squid and hanchi increased by 92%. Additionally, sales of skewers (36%), whelks and canned beondegi (21%), and ham and sausages (14%) all rose by double digits. Nut snacks are also gaining popularity. Cashews increased by more than double (102%), almonds with their rich flavor rose by 31%, and peanuts and walnuts increased by 11% and 9%, respectively. Pizza and pork cutlet and sweet and sour pork, which are suitable as a meal as well as snacks, also saw sales increases of 27% and 50%, respectively.

One of Gmarket’s popular products is ‘Lotte Food Jujeonburi Meoktaechae.’ It is dried meoktae that has been oven-roasted until crispy, cut into bite-sized pieces for convenience. Heating it slightly in the microwave enhances its savory flavor. It also comes with wasabi mayo sauce, allowing easy enjoyment without preparing a separate sauce.

The ‘Ssofang Whirlwind Mayak Hotdog,’ gaining attention as a unique snack, features high-quality domestic sausages wrapped in layers of pastry, combining the rich flavor of butter and the crispy texture of the sausage. It can be easily cooked in an air fryer for 10 minutes, making it a perfect beer snack for home drinkers.

During the same period, hot bars on Auction increased by 55%, and seafood fried snacks surged more than fourfold (396%) compared to the previous year. The iconic snacks of gopchang and makchang and jokbal increased by 79% and 167%, respectively. Sales of instant soups and stews, which are easy to eat, also rose by 24%.

This content was produced with the assistance of AI translation services.