AmorePacific Eldest Daughter Seo Min-jung Engaged to Bokwang Eldest Son Hong Jeong-hwan on the 27th

Amorepacific's eldest daughter, Minjung Seo. She works in the Beauty Sales Strategy Team.

[Asia Economy Reporter Oh Ju-yeon] Amorepacific Group is forming a family alliance with Bokwang Group.

According to business circles on the 24th, Minjeong, the eldest daughter of Seo Kyung-bae, chairman of Amorepacific Group, and Jeonghwan, the eldest son of Hong Seok-jun, chairman of Bokwang Startup Investment, are expected to hold their engagement ceremony on the 27th.

It is reported that they met through an introduction by acquaintances and have been dating with marriage in mind.

The engagement ceremony is expected to be held on the 27th at the Shilla Hotel's Yeongbingwan, with close relatives from both families gathering for a small-scale event.

Chairman Hong Seok-jun is the brother of Hong Ra-hee, wife of Lee Kun-hee, chairman of Samsung Electronics, Hong Seok-hyun, former chairman of JoongAng Ilbo, and Hong Seok-jo, chairman of BGF Group. Hong Jeonghwan is a distant cousin of Lee Jae-yong, vice chairman of Samsung Electronics.

Seo Minjeong graduated from Cornell University in the United States with a degree in economics and worked at the global consulting firm Bain & Company. She is currently working as a manager in the Beauty Sales Strategy Team at Amorepacific.

Seo holds 2.93% of the shares in Amorepacific Group, making her the second-largest shareholder after Chairman Seo Kyung-bae.

This content was produced with the assistance of AI translation services.