Gwangju Shinsegae Launches 'Cheer Up Korea Companion Sale' Starting the 26th

Free Gift Giveaway, Direct Trade Market Operation, and Art Exhibition, etc.

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 24th that it will participate in the ‘Cheer Up Korea Companion Sale’ from the 26th of this month to the 12th of next month.

In line with the purpose of the ‘Companion Sale,’ various win-win events have been prepared.

The main events include ▲ purchasing local food products struggling due to COVID-19 and giving them as gifts ▲ operating a win-win market for Jeollanam-do’s 6th industry and Gokseong direct transactions ▲ exhibitions for local artists facing difficulties due to the cancellation of related events.

First, specialty products from production areas suffering from sluggish domestic demand and blocked export routes have been prepared as gifts. This is the first time Shinsegae Department Store has prepared local specialty products as gifts.

Instead of commonly used gifts such as eco-bags, board games, plant cultivation kits, and gift certificates, they plan to distribute domestic specialty products currently facing difficulties to revitalize farmers’ sales.

From the perspective of local farmers, it is expected to have a significant promotional effect as they can directly showcase their products to department store customers.

The items prepared this time include sesame and perilla seeds purchased from Goryeong, Gyeongbuk, and Seocheon, Chungnam, with a ‘Sesame Oil & Perilla Oil Set’ made directly by Han Saeng-i, a small and medium food manufacturing company, and a ‘Wando Anchovy 4-Item Set’ to be given due to the decline in seafood prices caused by a sharp drop in exports.

Local specialty gift products can be received when purchasing over 200,000 KRW with Shinhan Card, a Shinsegae affiliated card.

On the first weekend, the 26th, 400 sets of the sesame oil and perilla oil set will be given out until supplies last. On the 3rd of next month, 400 sets of the Wando anchovy 4-item set will be given out at the gift event hall on the first floor of the main building until supplies last.

Along with this, to support farmers and fishermen who are struggling to expand sales channels for agricultural, fishery, and livestock products due to the prolonged COVID-19 situation, a win-win market for Jeollanam-do’s 6th industry and Gokseong direct transactions will be held at the first-floor plaza from the 26th to July 2nd.

Products from our region’s 6th industry such as Goheung Pomegranate Juice Gold, Yeonggwang seafood, Haenam smoked pork ribs, and Gokseong specialties including taro pie manju, Daebong dried persimmons, blueberries, charcoal-grilled rice crackers, and Baeksemi rice will be available at reasonable prices.

An exhibition for local artists who have suffered great damage due to COVID-19 has also been prepared.

The ‘Companion, Together with Artists’ Art:Gwangju:20 special exhibition will be held from the 16th to the 27th of next month.

This is a win-win project aimed at revitalizing the local art scene and art market, featuring representative works by about 30 Gwangju local artists on display and for sale.

Along with the Companion Sale, brand sales covering all genres including men’s, women’s, children’s, sports fashion clothing, as well as lifestyle and food products, will be held simultaneously from the 26th.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “In line with the theme of the Companion Sale, we have prepared various win-win events for local farmers and artists who are facing difficulties. We will continue to carry out various win-win activities to help overcome the crisis.”

This content was produced with the assistance of AI translation services.