Lotte Chilsung 'Cantata' Package Becomes Simpler and More Sophisticated
[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage announced on the 24th that it has unveiled a new package design for its premium RTD (Ready-to-Drink) brewed coffee brand, Cantata.
Lotte Chilsung Beverage undertook the renewal to revitalize the brand by adding simplicity and sophistication while maintaining Cantata's identity as a "premium coffee made with a double drip method." While the previous renewals in 2013 and 2014 only involved changes to detailed design elements, this time a major renewal was carried out with the concept of "simplicity and sophistication."
The packaging expresses Cantata's unique wave pattern symbolizing musical rhythm with a modern sensibility and applies theme colors that match the flavor of each product. Additionally, the Cantata logo was simplified, and the description of the double drip coffee, previously located at the bottom of the product, was represented in an intuitive emblem form to emphasize sophistication.
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The renewed Cantata lineup includes a total of 10 varieties: ▲Sweet Americano (175ml, 200ml, 275ml, 390ml cans, 900ml PET bottle) ▲Premium Latte (175ml, 200ml, 275ml, 395ml cans) ▲Caramel Macchiato (275ml can), among others.
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