Large Supermarkets to Start 'Korea Together Sale' on 25th... Serving as a 'Priming Water'

Emart Hosts Large-Scale Event for Small and Medium Fashion Brands
Homeplus Offers Up to 50% Discount on 9,600 Items
Lotte Mart Holds 'Chungnam Local Products Exhibition' for Local Government Cooperation

[Asia Economy Reporter Cha Min-young] The three major large retailers announced on the 24th that they will participate in the Korean-style large sale event 'Korea Together Sale' to boost domestic demand. They will proactively launch the event on the 25th, one day earlier than the scheduled start date of the 26th, playing the role of a 'primer' to stimulate consumer sentiment.

Among the three major retailers, Emart will hold gift certificate giveaways and discount events from the 25th of this month to the 1st of next month. First, to clear inventory for small and medium-sized fashion partners whose sales plummeted due to the COVID-19 pandemic, Emart will conduct a 'Fashion Brand Grand Sale' for two weeks. Participating brands include 50 brands in adult and children's clothing, underwear, and footwear sectors such as Polham, Basic House, Agabang, Bodyguard, and Shoemaker, offering discounts of up to 50%.

Domestic agricultural and marine products will also be sold at discounted prices. When purchasing two bags of Korean melons, customers will receive a 10,000 KRW Shinsegae gift certificate, which effectively reduces costs by more than 50%. Domestic mini cucumbers, mini romaine lettuce, mini pumpkins, and paprika will be sold at discounts ranging from 20% to 60%. Shinsegae Point members who verify their membership can purchase shiitake mushrooms, Jeju silver hairtail, native freshwater eels, and wild sea eels at 30% lower prices.

Emart will also support the government's high-efficiency (top-efficiency) home appliance rebate program by offering up to 500,000 KRW in gift certificates when purchasing large home appliances with event cards.

Additionally, Emart's affiliated supermarket, Everyday, will provide a 3,000 KRW coupon for purchases over 50,000 KRW for three days starting from the 25th, among other shopping support events.

Homeplus will hold an event from the 25th of this month to the 8th of next month, offering discounts of up to 50% on a total of 9,600 products. First, until the 1st of next month, customers paying with event cards will receive up to 30% discounts on fresh foods such as domestic pork belly. Jeju pork front leg, Wando abalone, cleaned squid, Tongyeong sea eel, and Busan salted mackerel will also be available at discounted prices.

Homeplus will purchase a total of 1,400 tons of summer fruits and vegetables to sell at affordable prices. The items include watermelon, Korean melon, cherry tomatoes, greenhouse tangerines, lettuce heads, mini pumpkins, and cucumber-flavored peppers. Through the 'Peach and Plum Festival,' exotic fruits such as Shinbi peaches and yellow peaches will also be sold.

Homeplus will sell essential daily items such as shampoo and baby hygiene products at half price through a one-plus-one (1+1) event. More than 7,500 fashion accessory products, which have a high proportion of small and medium-sized manufacturers, will also be discounted by up to 30%.

Camping gear, popular during the summer vacation season, will be sold at discounts of up to 40%, and water play items will come with a 5,000 KRW gift certificate when paid with event cards. Top-efficiency home appliances will offer a 10% rebate on the purchase amount, along with gift certificates.

Lotte Mart will also hold an event during the same period, offering discounts of up to 40% on fresh and processed foods. From the 25th to the 28th of this month, all first-grade Korean beef products will be sold up to 40% cheaper to L.Point members who pay with event cards.

From the 28th of this month to the 1st of next month, Australian chuck flap tail and clean Wagyu sirloin will be offered at 25-30% discounts for L.Point members. Canadian lobster and plums will also be available at prices 40% lower than the usual selling price under the same conditions.

As part of a local government win-win program, Lotte Mart will hold the 'Chungnam Product Exhibition,' selling agricultural products from Chungcheongnam-do such as cherry tomatoes, button mushrooms, and potatoes. An event offering up to 40% discounts on 'over 300 types of wine' for L.Point customers will also be held.

Meanwhile, Lotte Mart has prepared a daily necessities event, giving a 5,000 KRW gift certificate to customers who purchase products from 13 major brands totaling over 30,000 KRW from the 25th of this month to the 15th of next month.

This content was produced with the assistance of AI translation services.