Among up to 20 discount zones
Discount zones and width configuration

KB Kookmin Card Launches Two Ultra-Personalized DIY Cards... "Discount Benefits and Limits as You Wish" View original image

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card launched the ultra-personalized DIY cards 'KB Kookmin EasyAll Titanium Card' and 'KB Kookmin EasyAll Card' on the 23rd.


The newly introduced products allow customers to freely configure the discount categories and monthly maximum discount limits according to their card usage patterns from up to 20 discount areas. Additionally, for customers who find benefit design cumbersome, selecting the 'Auto Discount Mode' analyzes the customer's card usage history and automatically selects 4 to 12 areas with the highest card usage each month to provide cashback benefits.


These cards are divided into four groups: Group A consisting of food and medical industries; Group B including marts and mobile communication industries; Group C comprising public transportation and convenience store industries; and Group D made up of coffee shops and fast food industries. Each group offers a 3-10% discount benefit when payment is made in areas belonging to that group.


The number of benefit areas per group is 5 for each group totaling 20 for the KB Kookmin EasyAll Titanium Card, and 4 for each group totaling 16 for the KB Kookmin EasyAll Card.


Discount benefits are provided differentially based on the previous month's usage amount of 500,000 KRW or more and according to the usage tier and card product. The KB Kookmin EasyAll Titanium Card offers monthly benefits ranging from 16,000 KRW to 48,000 KRW, while the KB Kookmin EasyAll Card offers from 12,000 KRW to 36,000 KRW.


The cards are initially set to Auto Discount Mode upon first issuance, and after receiving the card, customers can change the mode once a month via the website, mobile application, or customer center to their preferred setting.



The annual fee for the KB Kookmin EasyAll Titanium Card is 30,000 KRW, and for the KB Kookmin EasyAll Card, it is 20,000 KRW. If issued as a mobile-only card registered on a smartphone without issuing a physical plastic card, the fee is 24,000 KRW for the KB Kookmin EasyAll Titanium Card and 14,000 KRW for the KB Kookmin EasyAll Card.


This content was produced with the assistance of AI translation services.

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