NS Home Shopping Sells 'Gangbuja Bujamyeongran' with Healthy Flavor Preserved

[Asia Economy Reporter Cha Min-young] NS Home Shopping announced on the 23rd that it will sell the ‘Gangbuja’s Rich Myeongran,’ which was completely sold out during last month’s launch broadcast, on the 24th at 9:40 PM.

Gangbuja’s Rich Myeongran is made by carefully selecting only freshly frozen pollock roe directly from the boat to ensure freshness. It is made using domestically produced sun-dried salt and organic plum extract from Hadong, with a salt content adjusted to within 3%, making it delicious without being salty. It is aged at a low temperature of 3 degrees Celsius for 48 hours, followed by a secondary fermentation with grain-fermented alcohol, totaling 96 hours of aging, resulting in an exquisite umami flavor. No artificial coloring or artificial color developers are used, preserving the natural color of the roe, which is why it is also called ‘Baekmyeongran’ (white roe).

It is delicious when eaten over white rice, but can also be used in various dishes such as grilled roe, roe avocado bibimbap, roe soup, and roe pasta. The frozen roe is neatly packaged in small portions, making it easy to store, and can be taken out one pack at a time from the freezer, thawed, and eaten immediately for convenience.

The broadcast will offer a total of 17 packs, consisting of 12 packs of warm roe and 5 packs of spoonable roe (each pack weighing 80g), priced at 60,900 KRW, with an additional 1,000 KRW discount available for orders placed via ARS automatic phone ordering.

Oh Young-rok, product planner (MD) of NS Home Shopping’s health food team, explained, “Gangbuja’s Rich Myeongran, which sold out 4,121 sets during last month’s launch broadcast, is a broadcast that was difficult to prepare in just one month due to the inability to secure sufficient supply until now.”

This content was produced with the assistance of AI translation services.