Shinhan Financial Group Launches Small Investment Service Product Lineup... Also Introduces Goal Setting Feature

Added Savings Products to Diversify Product Lineup for Enhanced Asset Management Content Functionality
Established Specialized UI for Savings Motivation and Introduced Micro-Investment Goal Setting Feature

[Asia Economy Reporter Kim Hyo-jin] Shinhan Financial Group announced on the 23rd that it has newly upgraded its ‘Micro Investment Service,’ which automatically saves money into the bank’s financial products according to a pre-set method based on the consumption transaction patterns of card users.

The Micro Investment Service is a service jointly provided by Shinhan Bank and Shinhan Card. The existing service, which required holding domestic fund products to subscribe, has expanded the range of product choices by adding a ‘Savings Product’ category, thereby strengthening its function as an asset management content of the group.

The newly added savings products include six types currently sold by Shinhan Bank, such as ‘Shinhan Smart Savings,’ ‘Shinhan First Salary Dream Savings,’ and ‘Shinhan Main Transaction Dream Savings.’ Customers with a stable investment preference who prioritize principal protection can now use the Micro Investment Service without burden through this upgrade.

To enhance customer understanding of the investment method and make product selection easier, a ‘conversational UI’ and ‘animated images’ were introduced, and a ‘savings achievement gauge’ was placed on the main screen to increase motivation for saving. A new ‘Micro Investment Goal Setting’ feature was also established, which automatically recommends the most advantageous investment method and amount by reflecting the customer’s actual card usage data, enabling more efficient asset management.

A Shinhan Financial Group official said, “The Micro Investment Service is a financial service that allows customers to directly experience ‘earning money through spending’ by automatically inducing savings based on card usage data,” and added, “Following this upgrade, we plan to develop it into various data-based automatic savings services through partnership agreements.”

Meanwhile, the Micro Investment Service is available through ‘Shinhan Plus,’ Shinhan Financial Group’s integrated mobile platform installed on Shinhan Bank SOL, Shinhan Card PayFan, Shinhan Financial Investment iAlpha, and Shinhan Life Smart Window.

This content was produced with the assistance of AI translation services.