KB Kookmin Card Surpasses 50 Million SNS Views... "First Single Advertising Campaign for the Company"

'Digital Easy Myung' Advertising Campaign
50 Million SNS Views in 42 Days After Airing

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 22nd that its 'Digital Easy Myung' advertising campaign surpassed 50 million views on social networking services (SNS) for the first time among its own advertising campaigns. It took 42 days since its debut on the 8th of last month.

This campaign is gaining popularity at a faster pace compared to previous campaigns by the company. It recorded 10 million views within 12 days of airing, the shortest period among its ads, and surpassed 30 million views on the 27th day of airing, on the 3rd of this month.

Among the Digital Easy Myung campaigns, the 'Easy Service' and 'Easy Series' editions were ranked first and third respectively on 'Consumer Voice.' This was based on a survey conducted last month by the online advertising portal site TVCF targeting consumers aged 25 to 49 nationwide, measuring product favorability and ad satisfaction.

Regarding these achievements, KB Kookmin Card attributed the success to realistically portraying digital experiences commonly encountered in daily life, which resonated with viewers. They also credited the flexible content management by producing various versions of the ads?full version, 30-second version, and 6-second version?tailored for digital channel-centered communication from the planning stage.

This advertisement was produced in three parts using ordinary citizens as models: the 'Easy Service' edition, which showed the commitment to making digital accessible to everyone; the 'Future Nine' edition, which expressed the belief in creating a digital environment where anyone, including startups, can dream; and the 'Easy Series' edition, which conveyed sincerity in creating optimized and personalized digital products for customers.

A KB Kookmin Card official said, "Recording 50 million views on SNS with a single advertising campaign is very unusual in the card industry and within KB Financial Group. We plan to continue communicating interactively with customers through digital channels and to present content that resonates with them."

This content was produced with the assistance of AI translation services.