66% of Hyutech Massage Chair Buyers Purchase for Personal Use

Hyutech Announces Survey Results Targeting Customers at Nationwide Directly Managed Stores

[Asia Economy Reporter Kim Cheol-hyun] It was found that 66.4% of customers who purchased Hutech massage chairs bought them for 'personal use.' Hutech (CEO Ju Sung-jin) announced the results of a customer satisfaction survey conducted over 15 months from March last year to May this year, targeting customers at its nationwide directly operated stores.

Analysis of response data from 8,750 customers who participated in the survey showed that people in their 30s and 40s formed the largest purchasing group at 67.2%, and 66.4% of respondents purchased massage chairs for 'personal use.' Customers who bought them as gifts for family or acquaintances accounted for 32.3%, while only 1.2% said they purchased them for installation in public places such as business establishments. Notably, even during May, the month of family celebrations including Parents' Day and Couples' Day, purchases for 'personal use' remained strong. Among customers who bought massage chairs at Hutech directly operated stores in May this year, 64.1% responded that they purchased the product for 'personal use.'

Additionally, the number of customers who visited directly operated stores and signed purchase contracts for Hutech massage chairs increased by 13.05% and 11.5% in April and May respectively compared to the same period last year. Sales across all Hutech sales channels, including department stores, retail stores, and online malls, increased by 18.42% in May compared to May last year.

A Hutech representative analyzed, "Despite the economic downturn and slowed consumption due to the impact of COVID-19, the number of customers who visited stores to directly experience and purchase Hutech massage chairs actually increased," adding, "The reason for the good performance during the peak massage chair season in April and May is undoubtedly the customers' trust in our products and technology."

In fact, in this survey, 83.5% of respondents cited 'product performance' as the reason for ultimately choosing Hutech massage chairs. Regarding 'reasons for favoring the Hutech brand,' 'direct use (experience)' was the highest at an average of 74.2%, followed by 'introduction and recommendation by acquaintances' at 22.8%.

In response, a Hutech representative stated, "We have increased our research and development budget by 300% compared to last year and will meet customer expectations with the only and best products that stay true to the essence of massage chairs."

This content was produced with the assistance of AI translation services.