Maniker Relaunches Chicken Specialty Shopping Mall 'JinsimDakCom'
[Asia Economy Reporter Lee Seon-ae] Maniker's chicken specialty online shopping mall is getting a makeover after 15 years since its opening. On the 22nd, Maniker announced that it will integrate 'JinsimDakCom,' a chicken breast specialty shopping mall, and 'Maniker Mall,' which sold Maniker fresh meat as well as family company products such as Korean beef, pork, duck, agricultural products, and processed goods, and reorganize them into 'JinsimDakCom, a chicken specialty shopping mall made by Maniker.'
Through the reorganization of 'JinsimDakCom,' the inconvenience caused by the lack of proper linkage between the two sites, which made it difficult for customers to view all products at a glance when searching for items, has been completely resolved. The shopping mall was thoroughly designed with customer convenience in mind by rearranging products based on purchase frequency and characteristics. It reflects the customers' voices that were attentively listened to during the operation of the shopping mall.
Additionally, a calorie calculator calendar was inserted so that customers can complete calorie calculations of purchased products before payment. For wholesale members in certain regions, fresh products slaughtered on the same day are directly delivered instead of by courier, strengthening sales support functions for small business owners.
To commemorate the renewal opening of 'JinsimDakCom,' Maniker also launched three exclusive products. The three items, differentiated from other chicken shopping malls and expected to become signature menus of 'JinsimDakCom,' include 'Chicken Neck Meat Fry,' a special air fryer-only fried product made from the special part chicken neck meat; 'Whole Meat Cube Chicken,' which is softly processed chicken breast that can be easily cooked with an air fryer; and 'Spicy Sweet Andong-style Steamed Chicken,' a product where raw chicken is brined together in the sauce itself without adding water and can be cooked as is in the pack.
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A Maniker official stated, “The renewed 'JinsimDakCom' is the most competitive chicken shopping mall in terms of product differentiation and purchase convenience,” adding, “We will prioritize customers' voices in our operational policies to ensure that 'JinsimDakCom' allows customers to purchase the products they want, at the time they want, and in the way they want.”
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