Cheil Worldwide Wins 29 Awards at One Show Festival... Sets New Record for Most Awards Ever

The 'Homework, Music, Tidy-Up' campaign by Cheil Worldwide's Hong Kong branch won five Gold Awards at the New York Festival. (Photo by Cheil Worldwide)

[Asia Economy Reporter Seungjin Lee] Cheil Worldwide announced on the 22nd that it set a new record for the most awards won at the world's most prestigious 'The One Show' by receiving 29 main awards.

At this year's One Show, where about 20,000 campaigns from 71 countries worldwide competed, Cheil Worldwide won a total of 29 main awards, including 5 Golds, 3 Silvers, and 4 Bronzes, thanks to the efforts of its headquarters, overseas branches, and subsidiaries. With this achievement, Cheil Worldwide broke its own record of the most awards won at The One Show last year (25 awards) within just one year.

Among Cheil Worldwide's representative award-winning works is the 'A Sweet Escape' campaign conducted by its Hong Kong branch in collaboration with Chupa Chups. This campaign cleverly depicted children enjoying a sweet break with Chupa Chups while doing difficult and tedious tasks such as homework, music practice, and tidying their rooms. It won a total of 8 awards, including the Gold in the Print category. Notably, the 'A Sweet Escape' campaign has swept major global advertising festivals, winning awards at Cannes Lions and the London International Awards last year, and continuing its winning streak this year at the New York Festivals and The One Show.

Additionally, the 'BACK2LIFE' campaign, carried out by Cheil Worldwide China in partnership with Samsung Electronics, received high praise from the judging panel and won 6 main awards, including Gold in the Mobile category. This campaign, which made learning cardiopulmonary resuscitation (CPR) easy through a mobile game, achieved the milestone of 3 million people experiencing CPR via the game within two weeks.

Other main award-winning works include the 'Galaxy Graffiti' campaign (headquarters), which allowed users to spray graffiti using the Samsung Electronics 'Galaxy S10' like a spray can at Samsung KX, a brand experience space in London, and the 'Samsung Folding Piccadilly' campaign (UK branch), which digitally recreated the original facade of a building hidden in London's Piccadilly Circus and created an effect as if the entire building was folding like a Galaxy Fold.

Meanwhile, prior to The One Show, Cheil Worldwide also won 7 Wood Pencil awards at the 2020 D&AD Awards. In addition to the 'BACK2LIFE' and 'A Sweet Escape' campaigns included among The One Show winners, many campaigns conducted by overseas subsidiaries, such as the 'What's Your Name?' campaign with Starbucks by subsidiary Iris, were honored with awards.

Cheil Worldwide stated that this achievement is significant as it consecutively earned excellent awards at The One Show and D&AD, which are recognized as prestigious as Cannes Lions, the world's most authoritative advertising festival that was not held this year due to the impact of the COVID-19 pandemic.

This content was produced with the assistance of AI translation services.