SSG.com Holds Mid-Year Sale Event for Beauty Specialty Store 'Monday Moon'

[Asia Economy Reporter Cha Min-young] SSG.com’s beauty specialty store ‘Monday Moon’ is holding a mid-year settlement event. This is thanks to the steady increase in sales of beauty products, which were mainly purchased offline, as non-face-to-face consumption increased due to the spread of the novel coronavirus infection (COVID-19).

SSG.com announced on the 21st that it will hold the ‘Monday Moon Awards’ promotion, gathering the best products of the first half of the year, for one week from the 22nd to the 28th. During the event period, the best brands such as ‘Lanc?me’, ‘Sulwhasoo’, and ‘Scinic’ will be selected, and coupons allowing 20% points accumulation on purchases of these products will be given to the first 50,000 customers on a first-come, first-served basis.

First-time customers can purchase popular products for 1,000 won. Products such as ‘Eucerin Night Cream’ and ‘Swanicoco Cushion’ will change daily, and free shipping and special price benefits will be provided to 200 customers per day, totaling 1,400 customers. A ‘7% discount coupon for best review items’ will also be issued to the first 70,000 customers. Products with a rating of 4.8 or higher out of 5 and more than 30 reviews written by purchasing customers will be selected and sold at a discounted price.

Since February, SSG.com has planned this event as a token of appreciation to customers as sales of ‘Monday Moon’ have steadily increased by more than 10% every month. The internal sales target set by SSG.com has also been exceeded by more than 15% every month, showing a remarkable growth trend.

This aligns with the trend of increasing online purchases of cosmetics as the non-face-to-face, untact consumption culture spreads. The noticeable increase in sales of related products is also due to the routine wearing of masks.

In fact, comparing sales from February 10, the opening day of ‘Monday Moon’, to June 20 this year with the same period last year, ‘basic and skincare’ products such as skin, lotion, and moisturizing cream increased by 55.2%, showing the highest growth. Among them, ‘essence and serum’ increased by 87.3%, and ‘lotions’ by 82%, indicating that many customers are looking for moisturizing products due to long hours of mask-wearing.

Among ‘makeup’ products, sales of ‘eye’-related items such as eyeliner, eyeshadow, and mascara increased significantly by 280.3%. Sales of ‘lip’-related products such as lipstick and tint also increased by 46.4%, but the growth rate was relatively small. It appears that beauty items that can emphasize the eyes, which are visible under the mask, have gained popularity instead of lips, which are covered by the mask.

This content was produced with the assistance of AI translation services.