The Name of 'Heukinchiyak' Toothpaste Will Change

[Image source=EPA Yonhap News]

[Asia Economy Reporter Yu Je-hoon] The toothpaste known as "Black Toothpaste," Darlie, is expected to change its name. This is interpreted as a response to the racial discrimination issues that have arisen following the death of George Floyd.

According to a CNN report on the 19th (local time), Colgate, the manufacturer of Darlie toothpaste, is considering changes to the name, logo, and packaging of Darlie toothpaste.

Darlie toothpaste is a popular product sold in Asian countries such as China, the Philippines, and Thailand. Until 1989, this toothpaste used the racially discriminatory brand name "Darkie," and even now, the Chinese characters meaning "Black Toothpaste" are still used.

After the death of George Floyd, global companies have been working to improve their image by eliminating racially discriminatory elements. Quaker Oats, a subsidiary of PepsiCo, also decided to retire the brand and logo of its pancake and syrup brand "Aunt Jemima," which had been used for 130 years. The Aunt Jemima brand is known to have originated from a black nanny character featured in "minstrel shows" in the late 19th century America, where white people performed in blackface and sang black songs.

This content was produced with the assistance of AI translation services.