11st and Emart Mall 'Peacock·No Brand' Popular Ready-to-Eat Meal Special Exhibition

[Asia Economy Reporter Cha Min-young] 11st announced on the 19th that it will hold a special exhibition featuring over 120 hit products from Emart's private brands ‘Peacock’ and ‘No Brand’ until the 28th.

Since entering Emart Mall about a month ago, 11st selected the top 10 bestsellers among Peacock and No Brand products preferred by 11st customers, as well as hit products expected to be popular recommended by 11st's merchandise planners (MDs) that sell well at Emart.

Existing 11st users can earn up to 6% SK Pay points and also receive coupon discounts. Until the end of this month, discounts of up to 6,000 KRW are available.

Popular Peacock menu items include ‘Choma Jjamppong’, a home meal replacement developed from the ‘Choma Jjamppong’, known as one of Seoul's three major jjamppongs; ‘Jinjin Menbosha’, released in collaboration with Michelin 1-star Chinese restaurant Jinjin; ‘Soonhee’s Bindaetteok’, which contains the recipe of Gwangjang Market’s Soonhee’s mung bean pancake; and ‘Hanokjip Kimchi Jjim’, a collaboration product with Seodaemun Hanok House featured in the drama ‘Sikgaek’.

In addition to meals, over 60 Peacock hit products targeting various lifestyles such as snacks, desserts, and diet are also introduced. Representative items include ‘Smoked Makchang’ from Peacock’s snack specialty brand ‘Peacock Pocha’, ‘Pengsoo Choco Pretzel’ in collaboration with the popular character ‘Pengsoo’, ‘Chosun Hotel Chonggak Kimchi’ in collaboration with Chosun Hotel, and a ‘Large-size Tiramisu Cake’ that is 4.5 times bigger than the regular tiramisu.

On the value-for-money front, No Brand’s 5L large-capacity ice cream ‘No Brand Choco Ice’ and No Brand’s bestseller ‘Charcoal-grilled Teriyaki Chicken Skewers’, which sold about 8,000 units on 11st in about a month, along with about 60 other popular No Brand products are also featured.

Meanwhile, at the end of April, 11st became the first in the industry to enter Emart Mall on SSG.com. Through 11st’s ‘Today’s Grocery Shopping’ specialty section, customers nationwide can receive same-day delivery of about 35,000 products including food, daily necessities, electronics, and fashion from Emart Mall at their desired time. Since entering Emart Mall, the transaction amount and the number of paying customers in 11st’s Today’s Grocery Shopping specialty section have both more than doubled compared to usual over the past month.

This content was produced with the assistance of AI translation services.