[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage announced on the 19th that it has launched a limited edition artist collaboration of the global carbonated drink brand Mountain Dew with hip-hop artist Beenzino.
This Mountain Dew limited edition was released to strengthen brand relevance and intimacy with Generation Z, who pursue and enjoy what they like, through a design collaboration with Beenzino, a famous rapper and art director at iApp Studio.
Beenzino incorporated the theme of "Meteor" into the Mountain Dew package design to express Generation Z's desire to respect individual personalities and pursue self-discovery and realization.
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The design consists of elements such as stars and the moon representing the older generation, Generation Z enjoying Mountain Dew while riding an off-road vehicle, and footprints on a mountain peak symbolizing the aspiration for self-realization. It also features bold lines and neon green colors to highlight Mountain Dew's brand personality.
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