Boram Sangjo, Korea Excellent Brand Award... 'Realizing Advanced Sangjo Service'

Systematization? Enhancing Brand Value with Expertise, Introducing Leading Non-Face-to-Face Systems

At the '2020 Korea Excellent Brand Awards' ceremony held on the 18th at the Riviera Hotel in Seoul, Lee Chang-woo, CEO of Boram Group, received the Grand Prize in the Customer Satisfaction Brand category. Photo by Boram Sangjo

[Asia Economy Reporter Kim Heeyoon] Boram Sangjo announced on the 18th that it won the Grand Prize in the Customer Satisfaction Brand category at the 2020 Korea Excellent Brand Awards. Boram Sangjo was honored for leading the implementation of advanced funeral services over the past 30 years. The Korea Excellent Brand Awards, hosted by the Korea Brand Evaluation Institute, selected 35 brands from various industries this year.

Boram Sangjo has recruited 2.45 million members, the largest number in the industry, and conducted over 230,000 funeral events, also the highest in the sector. Furthermore, it achieved advance payments of 1.25 trillion KRW and total assets of 1.1 trillion KRW, establishing itself as the top funeral service company.

Choi Cheolhong, Chairman of Boram Group, said, “We believe that the newly introduced services for customer satisfaction have been greatly loved and laid the foundation for brand building. We will continue to actively reflect changing customer demands through constant research and development to create our services.”

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