Swanicoco, An Shin-ae Effect 'Toktok' Sun Care 3 Types 'Hweolhweol'

Sales of 3 Sun Care Products Increased by 422% in the First Half of June Compared to Last Year
Negotiations Underway for Entry into Japan's Largest E-commerce Platforms Rakuten and Amazon Japan

[Asia Economy Reporter Hyungsoo Park] Natural cosmetics brand Swanicoco is reaping significant benefits from professional golfer An Shin-ae.

Swanicoco announced on the 18th that sales of three sun care products?Daily UV Shield Sun Stick, Waterful Mild Sun Gel Cream, and Daily Soft Sun Milk?have increased by 422% compared to the same period last year during the first 15 days of this month.

Sales have risen since hiring An Shin-ae as their advertising model. Swanicoco began full-scale marketing on the 1st of this month by appointing professional golfer An Shin-ae as their model. Due to the nature of her profession, she spends a lot of time outdoors and is inevitably exposed to ultraviolet rays. By selecting a golfer who must be mindful of UV exposure as their advertising model, Swanicoco aimed to enhance trust in their sunscreen products.

A Swanicoco representative stated, "We estimate that appointing professional golfer An Shin-ae as our model and drawing attention to golf sunscreens directly contributed to the increase in sales. With the explosive growth of the golf industry driven by the rising number of female golfers and increased leisure time, we plan to focus even more on marketing."

The "An Shin-ae effect" is expected to be even stronger in Japan than in Korea. Since 2017, An Shin-ae has been participating in the Japan Tour, gaining recognition for both her beauty and skill. She was also the first golfer to be selected as the most searched athlete on Yahoo Sports Japan. Swanicoco plans to promote K-beauty in the Japanese beauty market.

A company representative said, "We are currently negotiating to enter Rakuten and Amazon Japan, the top one and two e-commerce platforms in Japan. We expect sales to increase in Japan once An Shin-ae, who has secured a JLPGA tour card this year, officially begins activities there."

This content was produced with the assistance of AI translation services.