AmorePacific World Star Packaging Award Winner

[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 18th that its ‘Laneige Layering Cover Cushion’ product container received the ‘2020 WorldStar Packaging Award’ from the World Packaging Organization.

Launched in 2018, the Laneige Layering Cover Cushion was designed to allow the use of both cushion and concealer in one product. It utilized the internal space of the container, which was previously unused in conventional cushion containers, to hold a base makeup concealer, and combined the concealer puff and cushion puff into one for improved usability. Inspired by the way makeup artists hold a palette with one hand, it is thin, lightweight, and convenient to carry.

Choi Young-jin, Head of the Makeup Research Lab at Amorepacific Technical Research Institute, said, “The Laneige Layering Cover Cushion received the Future Packaging New Technology Government Award last year and this year won the WorldStar Packaging Award, recognizing its top-level packaging competitiveness and technological excellence not only domestically but also globally.”

Established in 1970, the World Packaging Organization (WPO) is an international organization composed of packaging-related associations and companies. It holds the ‘WorldStar Packaging Awards,’ an internationally recognized ceremony in the packaging industry, every year. In the 2020 WorldStar Packaging Awards, 321 packaging new technologies from 38 countries worldwide were awarded. Due to the impact of the novel coronavirus disease (COVID-19), this year’s on-site award ceremony was not held, and trophies were only delivered to the winning companies.

This content was produced with the assistance of AI translation services.