CJ CheilJedang Bio Official Website Launched... "Communicating with Global Customers"

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 18th that it has launched an official website introducing its Green Bio business, which possesses global top-tier competitiveness.

This website was built separately from the company's official homepage, reflecting the business characteristics where most sales occur overseas through business-to-business (B2B) transactions. The strategy is to actively use the website as a communication channel with global customers and establish another sales channel. CJ CheilJedang's Green Bio business has established itself as a high value-added business, generating nearly 3 trillion KRW in annual sales (2.7631 trillion KRW) as of last year.

On the CJ Bio website, users can easily find information on all Green Bio products, including five items ranked number one globally, such as feed amino acids and food seasoning materials. Information on key product lines created with world-class competitiveness, such as ‘L-Methionine,’ produced using the world's first eco-friendly process, and the recently launched next-generation clean-label seasoning material ‘TasteEnrich,’ can be accessed with a single click.

Customer-oriented services were not overlooked. By clicking on ‘BioPedia,’ users can access the latest trends in feed and food sectors and experimental results from expert researchers. Additionally, the ‘Global Network’ feature recognizes the visitor's location worldwide and provides contact information for the nearest CJ Bio sales organization, enabling quick access to desired information. Furthermore, most content is composed of photos, illustrations, and videos, making the specialized information easy to understand.

In particular, CJ CheilJedang continues to update new features such as the customized service ‘Solution Provider.’ Even if visitors do not know the product name they want, by entering the business area and keywords, the website itself can recommend suitable products to customers.

The website also introduces CJ CheilJedang’s achievements, including being the only company worldwide to produce eight feed amino acids using eco-friendly processes, as well as information on sustainable management activities.

A CJ CheilJedang official stated, “CJ CheilJedang’s Green Bio business has already been recognized for its top-level technology and market influence in the global market,” adding, “We plan to actively utilize the website as a communication channel to inform all users, including potential customers, of the true value of CJ Bio business and enable two-way communication.”

This content was produced with the assistance of AI translation services.