Busan Port Authority, Go 'Go', Taste 'Go', Buy 'Go'... Traditional Market 3GO Campaign

2011 '1 Institution·1 Market Sisterhood' Consumer Campaign at Sujeong Traditional Market

Sujeong Market in Dong-gu, Busan. Busan Port Authority has formed a partnership with this traditional market to conduct a consumer campaign.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan Port Authority is launching the ‘Traditional Market 3GO Campaign’ to support local traditional markets struggling due to the prolonged COVID-19 pandemic.

The 3GO Campaign, with the slogan meaning ‘Go to, Taste, and Buy at Traditional Markets,’ is an initiative by Busan Port Authority to increase the use of traditional markets and contribute to boosting merchants’ sales.

This event is held at ‘Sujeong Traditional Market’ in Dong-gu, Busan, which has been a sister market to Busan Port Authority since 2011 under the ‘One Institution, One Market’ partnership. So far, the last Saturday of every month has been designated as ‘Traditional Market Day,’ promoting the purchase of Onnuri gift certificates and shopping events. Since 2018, fire prevention supplies have also been provided during winter to prevent safety accidents.

Through this 3GO Campaign, the Port Authority plans for its employees to actively use traditional markets when purchasing food and supplies needed for internal and external events, aiming to revitalize local traditional markets and support the depressed local commercial districts.

Nam Ki-chan, President of Busan Port Authority, said, “We hope this brings vitality to local traditional markets that are going through difficult times due to reduced consumer sentiment and sales caused by COVID-19,” adding, “We hope that the continuous interest and use by our employees will serve as an opportunity to revive the local commercial districts.”

This content was produced with the assistance of AI translation services.